About this project
For the Hammer DAHN Discord, I’ve created a vibrant digital community that extends the excitement of the popular gambling show beyond its daily YouTube broadcast. As co-founder of the “Official Unofficial Hammer DAHN Discord,” I’ve developed a structured platform where sports betting enthusiasts can connect, discuss, and strategize 24/7. The Discord is meticulously organized into sport-specific channels, facilitating focused discussions and insights. A key feature of our community is the “team ride” concept, where members collectively back the same bets. For these events, I design eye-catching graphics that rally the community and visualize our united effort to “beat the books.” This blend of community management and visual design has transformed casual viewers into an engaged, year-round fanbase, significantly enhancing the Hammer DAHN brand experience and fostering a loyal, interactive community of sports bettors.